(ePUB) The Viagra Ad Venture by Jay Baglia : 9780820474892

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    Angela Fahey

    The Viagra Ad Venture
    Masculinity, Media, and the Performance of Sexual Health

    by Jay Baglia

    The Viagra Ad Venture — Read More

    • Author: Jay Baglia
    • Language: english
    • Publisher: Peter Lang Inc., International Academic Publishers
    • ISBN: 9780820474892 (0820474894)
    • Format: paperback, 165 pages
    • Release date: July 28, 2005

    About The Book

    Since the FDA approved Viagra in March 1998, the �little blue pill� has been prescribed to over twenty million men. The Viagra Ad Venture: Masculinity, Media, and the Performance of Sexual Health chronicles the story of Viagra as reported in our nation’s news outlets and promoted by Pfizer Pharmaceutical’s marketing materials. In this critical discourse analysis, author Jay Baglia uses feminist and performance theory to uncover the meaning of Viagra and its relationship to performances of masculinity. At stake are the ways in which we construct normalcy, particularly as it relates to health, sexuality, gender, and the body. This book fits well in a variety of classes including gender studies, media studies, research methods, feminist theory, human sexuality, and health communication.

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