(FB2) Media Relations Handbook by Bradford Fitch – 9781587332104

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    Angi Greer

    Media Relations Handbook
    For Agencies, Associations, Nonprofits and Congress – The Big Blue Book

    by Bradford Fitch, Beth Gaston, Mike McCurry

    🔍 Media Relations Handbook • Read More 🔍

    • Language: english
    • ISBN: 9781587332104 (1587332108)
    • Publisher: Thecapitol.Net
    • Format: paperback, 368 pages
    • Author: Bradford Fitch, Beth Gaston, Mike McCurry
    • Release date: August 18, 2010

    About The Book

    Next to the AP Style Guide, the “Media Relations Handbook” is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional.

    The “Media Relations Handbook” is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples.

    This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others’ experience.

    The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume.

    “[T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections.”

    — CHOICE

    “Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book.”

    — Gene Rose, Director of Public Affairs, NCSL, in State Legislatures magazine

    “Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike.”

    — Municipal World

    A rich ‘how-to’ lesson for pros and for novices who must negotiate the competitive landscape of America’s new media.”

    — Ann Compton, White House Correspondent, ABC News

    Summary Table of Contents

    Introduction

    Foreword

    Ch. 1 First Steps

    Ch. 2 Tools of the Craft

    Ch. 3 Developing a Message and Communications Plan

    Ch. 4 Interacting with Reporters

    Ch. 5 Overview of the Media: Print, Radio, and TV

    Ch. 6 Web-Based and Online Communications

    Ch. 7 Dealing With the Principal

    Ch. 8 Interview Preparation

    Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers and Language

    Ch. 10 How to Interact with Congressional Campaign Operations

    Ch. 11 Communications in a Federal Agency

    Ch. 12 Crisis Communications in Public Affairs

    Ch. 13 Ethics in Public Affairs

    Appendices

    Glossary

    Epilogue

    Index

    Complete Table of Contents online at http://www.MediaRelationsHandbook.com

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