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Camille AlbertStrategic Marketing Management
A Business Process Approach
by Luiz Moutinho, Geoff Southern🔥 Strategic Marketing Management · CLICK HERE 🔥
- Format: paperback, 490 pages
- Language: english
- Author: Luiz Moutinho, Geoff Southern
- ISBN: 9781844800001 (1844800008)
- Release date: November 1, 2009
- Publisher: Cengage Learning
About The Book
Adopting a process-based approach that draws heavily on Business Process Re-Engineering (BPR), this book integrates marketing with other aspects of management such as strategy, organizational theory, strategic financial management and management accounting.
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