(PDF) Strategic Marketing Management — 9781844800001

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    Camille Albert

    Strategic Marketing Management
    A Business Process Approach

    by Luiz Moutinho, Geoff Southern

    🔥 Strategic Marketing Management · CLICK HERE 🔥

    • Format: paperback, 490 pages
    • Language: english
    • Author: Luiz Moutinho, Geoff Southern
    • ISBN: 9781844800001 (1844800008)
    • Release date: November 1, 2009
    • Publisher: Cengage Learning

    About The Book

    Adopting a process-based approach that draws heavily on Business Process Re-Engineering (BPR), this book integrates marketing with other aspects of management such as strategy, organizational theory, strategic financial management and management accounting.

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